MBAI Marketing Management 2004

Last Updated: March 30, 2004
Week	Date	Presentation/Topic (to download, right click on link and save as...)
1st	JAN 13	Introduction to the Course, Overview of Strategic Marketing Read: Introduction to Marketing Management (Kotler)
	JAN 15	Strategic Planning I (attended by stagiares as well) Read: How to Create a Marketing Plan (Entrepreneur Magazine Article)
2nd	JAN 19	Strategic Planning II (attended by stagiares as well)
	JAN 22	The Marketing Environment Read: Marketing Basics (from the US Small Business Administration) Marketing Plan and the Marketing Mix
3rd	JAN 27	Global Markets and International Marketing Read: GATT Overview
	JAN 29	Global Markets and International Marketing (Continued); CASE STUDY Intro
4th	FEB 03	Case Study Review; Analyzing Consumer Markets and Buyer Behavior
	FEB 05	Analyzing Business Markets and Buyer Behavior
5th	FEB 10	Exam Review
	FEB 12	Mid-Term EXAM
6 + 7th	MAR 9 + 12	Dealing with the Competition
8 + 9th	MAR 16 +19	Identifying Market Segments and Selecting Target Markets Read: Identifying Market Segments and Selecting Target Markets
10 + 11	MAR 23 + 30	Developing, Differentiating, and Positioning Products through the Life Cycle
12 + 13	APR 1	High Tech Product Lifecycle, Crossing the Chasm (2 presentations!)
14	APR 6	Managing Product Lines and Brands
15 + 16	APR 8	Designing Pricing Strategies and Programs, Selecting and Managing Marketing Channels (2 presentations)
17	APR 27	Designing and Managing Integrated Marketing Communications
18	APR 29	Managing the Sales Force , Marketing and the Internet , Careers in Marketing, Exam Review
	MAY 4	Final Exam
	MAY 6	Group Project Presentations
* Schedule subject to changes and modifications

[Leuchtner Homepage]