Marketing Management

MBA Institute - Spring 2004 - Paris, France

Professor: Tom Leuchtner

 

email: tom@leuchtner.com

  Marketing Links

 

 

 

 

 

 

Description:

URL:

Demographic/Statistical Information:

Census and Demographic Reference www.ipl.org/ref/RR/static/ref1500.html
Business and Economic Reference www.ipl.org/ref/RR/static/bus0000.html
STAT-USA www.stat-usa.gov/
Bureau of Labor Statistics www.bls.gov
USCB - State and Metropolitan Area Data www.census.gov/statab/www/smadb.html
USCB - County and City Data www.census.gov/statab/www/ccdb.html
USCB - County Business Patterns www.census.gov/epcd/cbp/view/cbpview.html
Bureau of Economic Analysis www.bea.doc.gov
U.S. Treasury Tax Statistics www.irs.ustreas.gov/prod/tax_stats/index.html
CIA World Factbook www.cia.gov/cia/publications/factbook/index.html
Consumer Expenditures Surveys stats.bls.gov/csxhome.htm
United States Statistical Abstract www.census.gov/prod/www/statistical-abstract-us.html
 

Periodicals/Journals: 

Advertising Age www.adage.com
Advertising Age - BtoB www.netb2b.com
Sales & Marketing Management Magazine www.salesandmarketing.com/smmnew/
ECommerce Times www.ecommercetimes.com
Supermarket World Magazine www.supermarketworld.com
Journal of Personal Selling & Sales Management mkt.cba.cmich.edu/jpssm/
The Economist economist.com
Journal of Consumer Research www.journals.uchicago.edu/JCR/
Journal of Advertising www.sjmc.umn.edu/joa/
Journal of Marketing Research www.ama.org/pubs/jmr/
Journal of Marketing www.ama.org/pubs/jm/
Journal of Retailing www.haas.berkeley.edu/jr/
Academy of Marketing Science Review www.amsreview.org/amsrev/home.html
Harvard Business Review www.hbsp.harvard.edu/products/hbr/index.html
Fortune Magazine www.fortune.com/fortune/
Forbes Magazine www.forbes.com/
Business Week www.businessweek.com/
American Demographics www.demographics.com/
 

Newspapers: 

The New York Times www.nytimes.com
The Washington Post www.washingtonpost.com
The Chicago Tribune chicagotribune.com
The Los Angelus Times www.latimes.com
The International Herald Tribune www.iht.com
The Times www.the-times.co.uk
The Financial Times www.ft.com
The San Francisco Chronicle www.sfgate.com/chronicle
The Boston Globe www.boston.com/globe/
 

Associations: 

American Marketing Association www.ama.org
Product Development Management Association www.pdma.org/
The Direct Marketing Association www.the-dma.org/
Market Research Association www.mra-net.org/
National Mail Order Association www.nmoa.org/
 

Other Sources of Marketing Information

About Marketing marketing.miningco.com/smallbusiness/marketing/
PJ Marketing Research www.pj-marketing.com/marketingmodel.html

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[leuchtner homepage]