Marketing Management

MBA Institute - Spring 2004 - Paris, France

Professor: Tom Leuchtner

 

email: tom@leuchtner.com

  Assignments and Homework

 

 

 

 

 

 

Week 1 -

Jan 13

In-class assignment, to be completed the last 15 minutes of class:

Jan 15

ON a single page, find a company mission statement, write it and bring it to class for Jan 19. 

REMEMBER CLASS HAS CHANGED FROM TUESDAY Jan 20 TO MONDAY Jan 19 (just this week) from 13h30 - 15h00.

Week 2 -

Jan 19

Complete the Marketing Plan Executive Summary for Jan 22 class (Thursday)
Jan 22
NO HOMEWORK!  PLEASE READ ALL EXISTING MATERIAL HANDED OUT!!!

Week 3 -

Jan 27

Read GATT Overview
  Case Study: Harvard Introduction to Case Method , Case: Digital Angel (handouts only, not online)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[leuchtner homepage]